
Master negotiator Herb Cohen's 1980 bestseller reveals how power, time, and information shape every interaction in your life. Endorsed by Og Mandino as "a must for a better life," this nine-month NYT bestseller teaches the psychological tactics that turn daily conflicts into win-win opportunities.
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Warren Buffett keeps multiple copies of this book in his office, handing them out like business cards. FBI hostage negotiator Chris Voss calls it foundational to his career. What makes a negotiation manual so universally compelling? Perhaps because it reveals an uncomfortable truth: you've been negotiating your entire life, often without realizing it-and frequently losing. Every human interaction is a negotiation. When your toddler refuses vegetables, that's a negotiation. When your boss sets an "unmovable" deadline, that's a negotiation. When a hotel posts checkout times or a store displays prices, those are opening positions in negotiations you didn't know you could have. The problem isn't that we don't negotiate-it's that we surrender before the conversation begins. We see printed signs and assume finality. We hear "company policy" and accept defeat. Yet 90% of Americans dutifully check out of hotels by 1 PM not because they must, but because a sign told them to. Meanwhile, the savvy traveler who asks for late checkout often gets it-simply because they understood what others missed: almost everything is negotiable.
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