
Master negotiator Roger Dawson's legendary playbook has transformed boardroom battles worldwide. Endorsed by Tim Ferriss as eye-opening, these psychological gambits like "Bracketing" and "The Vise Technique" have saved executives millions. What's your negotiation superpower waiting to be unlocked?
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A car salesman once told me his biggest fear wasn't losing a deal - it was closing one too easily. "When someone accepts my first offer without pushback," he confessed, "I know I've left thousands on the table." This paradox sits at the heart of negotiation: the easier something feels, the worse you've probably done. Roger Dawson's "Secrets of Power Negotiating" has become the definitive guide for millions precisely because it reveals what most of us get backward about negotiation. We think it's about being tough, when it's actually about being strategic. We believe it's confrontational, when the best negotiations feel like collaboration. And we assume natural-born dealmakers possess some mysterious talent, when in reality they're simply following patterns anyone can learn. Whether you're asking your boss for a raise, buying a house, or convincing your teenager to clean their room, you're negotiating constantly - and doing it poorly costs you far more than you realize.
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