
In "What the Dog Saw," Malcolm Gladwell curates 19 fascinating New Yorker articles exploring why ketchup resists change while mustard evolves, how Cesar Millan understands dogs, and what Enron's collapse truly reveals. The Los Angeles Times credits Gladwell with revolutionizing how Americans view success and intelligence.
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What makes a dog's mind tick? Why does ketchup resist innovation while mustard embraces it? How do we explain the paradox of choking under pressure? Malcolm Gladwell's "What the Dog Saw" takes us on an intellectual adventure through seemingly mundane subjects that reveal profound insights about human nature. His genius lies not in discovering new information but in seeing what everyone else has missed. Like a literary detective, Gladwell connects dots between disparate fields-psychology, business, advertising, sports-to illuminate patterns that shape our world. His curiosity stems from a fundamental question: what is it like to be someone else? How does the world appear through different eyes? This collection of essays doesn't just inform-it transforms how we perceive the ordinary world around us, revealing extraordinary stories hiding in plain sight.
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