
Discover the Wall Street Journal bestseller that reveals Facebook's blueprint for success. "Think Like Zuck" unpacks Zuckerberg's five principles: passion, imperfection, boldness, focus, and team-building - inspiring a generation of entrepreneurs who now lead today's startup revolution.
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A simple website designed to help Harvard students find each other launched in 2004. Today, it connects one-seventh of humanity. Facebook has reunited families separated for decades, enabled strangers to donate kidneys to one another, and sparked political revolutions across continents. The platform reached one billion active users in just eight years-but the numbers barely capture what's truly remarkable here. This wasn't the work of seasoned executives with MBAs and decades of corporate experience. It was built by an introverted programmer who simply believed the world needed to be more open and connected. As Paul Adams from Facebook observed, the web stopped being built around content and started being rebuilt around people. That shift didn't happen by accident-it happened because someone dared to imagine it differently.
Break down key ideas from Think Like Zuck into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Think Like Zuck into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

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From Columbia University alumni built in San Francisco
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From Columbia University alumni built in San Francisco

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