
National Book Award-winner that dissects America's racist ideas through centuries. Endorsed by Angela Davis, adapted by Jason Reynolds for younger readers, and integrated into #BlackLivesMatter discourse. Kendi's unflinching historical analysis challenges the myth of a "post-racial" society - revealing uncomfortable truths we must confront.
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Picture a Portuguese chronicler in the 1400s, quill in hand, crafting the first European defense of African slavery. His name was Zurara, and he faced a problem: how do you justify buying and selling human beings? His solution was elegant and devastating-frame enslavement not as commerce but as charity. Africans, he wrote, lived "like beasts" and benefited from Portuguese bondage. This wasn't just propaganda; it was the birth of a powerful idea that would echo through centuries. Before the first enslaved African set foot in Boston in 1638, before cotton fields stretched across the American South, racist ideas had already been carefully constructed to make the unthinkable seem inevitable. The uncomfortable truth? Racism didn't emerge from ignorance or hatred bubbling up from the masses. It was engineered from the top down, designed by powerful interests to justify policies that enriched them. Follow the racist ideas, and they don't lead to ignorant minds-they lead to profit margins and political power.
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