Sell Or Be Sold by Grant Cardone Summary
Overview of Sell Or Be Sold
In "Sell or Be Sold," sales titan Grant Cardone reveals why everyone is selling something. With a 4.7/5 Amazon rating, this persuasion bible transforms rejection into opportunity. Even Dashly's CEO calls it a "guiding principle for life" - mastering these techniques means never being sold to again.
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Key takeaways
The Art of Selling: Life's Most Essential Skill
Selling isn't just for salespeople-it's the fundamental human skill that determines your success in every aspect of life. That job interview? You're selling yourself. Asking someone on a date? You're selling your potential as a partner. Trying to get your kids to eat vegetables? You're selling nutrition. The degree to which you can influence outcomes determines your success in everything you do. While schools teach algebra and literature, they neglect the one skill that determines your ability to advance in life-persuasion. This explains why many brilliant, educated people struggle financially while those with superior selling skills thrive regardless of academic credentials. When businesses fail, it's rarely due to undercapitalization as commonly believed. Rather, it's because their ideas weren't sold quickly or widely enough. Consider this: the greatest innovations in history didn't succeed solely because of their merit, but because someone effectively sold those ideas to others. Edison wasn't just an inventor; he was a masterful salesman who convinced the world to adopt his vision of electric light. Every time you get your way, you've earned a "commission"-whether that's recognition, a promotion, or simply the satisfaction of achieving your goals. Even love represents a commission earned by finding the right partner and continuously exceeding their expectations.
Conviction: The Foundation of Every Sale
The Price Illusion: What Really Drives Buying Decisions
The Psychology of Buyer's Money
People First, Products Second
The Power of Agreement
Massive Action: The Secret to Extraordinary Results
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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