Sold by David Greene Summary
Overview of Sold
"SOLD" transforms real estate agents into business powerhouses with proven strategies from bestselling author David Greene. Endorsed by industry titan Pat Hiban, this guide has helped countless agents navigate from struggle to success. What's the one counterintuitive approach that revolutionizes client acquisition?
Similar books to Sold
Feel the book through the author's voice
Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
Enjoy the book in a fun and engaging way
Key takeaways
When Getting Licensed Is Just the Beginning
What if I told you that 87% of people who enter a profession quit within their first year-not because the work is too hard, but because they fundamentally misunderstood what the job actually was? Real estate sits at this strange intersection: low barrier to entry, unlimited income potential, yet a staggering failure rate that rivals startups. The problem isn't the market or the competition. It's simpler and more brutal than that. Most new agents think they've landed a job when they've actually just bought themselves permission to build a business from scratch. That license in your hand? It's not a paycheck-it's a hunting license. And if you don't know how to hunt, you'll starve. The math is deceptively simple. To earn $100,000 in your first year, you need roughly one seller closing and one buyer closing per month. At typical commission rates, twelve seller transactions at $250,000 each nets about $90,000, while twelve buyer deals adds another $75,000. Subtract roughly $50,000 in expenses, and you're looking at $115,000. But here's the catch: to generate those twenty-four closings, you need approximately 288 people in your database whom you contact about thirty-three times annually. This isn't about memorizing contract law or mastering staging techniques. Success comes down to a single uncomfortable truth-you must become exceptional at finding people who need your help and consistently reminding them you exist.
The Psychology of Starting: Why Intimidation Is Your First Real Test
The First Thirty Days: Building Infrastructure While Nobody's Watching
The Sales Funnel: Your Map Through the Ocean
Lead Generation and Follow-Up: Where Money Actually Lives
The Four C's and Your Path to Mastery
Quick Summary Mode - Read or listen to Sold Summary in 8 Minutes
Break down key ideas from Sold into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Flash Card Mode - Top 11 Insights from Sold in a Nutshell
Distill Sold into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.
Fun Mode - Sold Lessons Told Through 23-Min Stories
Experience Sold through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.
Personalize Mode - Read or listen to Sold Summary in 0 Minutes
Ask anything, pick the voice, and co-create insights that truly resonate with you.
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Get the Sold summary as a free PDF or EPUB. Print it or read offline anytime.