
In "Rebel Ideas," Matthew Syed reveals why homogeneous thinking fails. From CIA's 9/11 blindspots to Everest disasters, cognitive diversity isn't just morally right - it's essential for survival. What breakthrough might your team miss without a rebel perspective?
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Hours after the Twin Towers fell, investigators began piecing together a disturbing pattern. The warnings had been everywhere: bin Laden's public declaration of war five years earlier, urgent cables from foreign intelligence services, an FBI agent's memo about suspicious Middle Eastern men at flight schools, even an arrested suspect whose behavior screamed danger. Yet America's premier intelligence agency missed it all. The question haunting investigators wasn't whether the CIA had enough information-it was why brilliant analysts couldn't see what now seemed obvious. The answer would reveal a blind spot affecting not just intelligence agencies, but corporations, hospitals, and organizations everywhere: they were hiring for intelligence while ignoring something far more powerful.
Break down key ideas from Rebel Ideas into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Rebel Ideas into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

Experience Rebel Ideas through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.
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From Columbia University alumni built in San Francisco

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