How I Raised Myself from Failure to Success in Selling by Frank Bettger Summary
Overview of How I Raised Myself from Failure to Success in Selling
From failure to insurance sales superstar, Frank Bettger's Dale Carnegie-endorsed classic reveals the transformative power of enthusiasm. Learn the 13-week self-improvement plan that turned Bettger's career around - the same techniques that have inspired millions across a dozen languages since 1949.
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Key takeaways
When a Failed Baseball Player Discovered the Secret to Selling
A baseball manager once fired a young player for being lazy. The player wasn't actually lazy-he was terrified, moving slowly to mask his fear. That rejection became the catalyst for one of history's most influential sales careers. What if the obstacles holding you back aren't weaknesses at all, but simply emotions you haven't learned to harness? This is the story of how Frank Bettger transformed himself from a $25-a-month minor leaguer into a sales legend whose principles still guide companies like IBM and Google-and earned Warren Buffett's lifelong endorsement. After that humiliating firing, Bettger faced a choice: wallow in self-pity or experiment with something radical. He couldn't feel enthusiastic, but he could act enthusiastic. When he got another chance with New Haven, he threw himself into the role-literally. He ran everywhere, threw the ball hard, slid aggressively, even in 100-degree heat. Within ten days, newspapers dubbed him "Pep" Bettger, and his income jumped 700%. Two years later, he was playing for the St. Louis Cardinals.
Act Your Way Into Feeling and Conquer Your Fears
The Numbers Game and the Planning Secret Nobody Wants to Hear
Questions Beat Statements Every Time
Finding the One Thing That Actually Matters
The Magic of Shutting Up and Listening
Your Transformation Starts With One Week, Not Tomorrow
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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