
Economist Marina Adshade reveals how market forces shape our intimate lives. Can supply and demand explain your dating struggles? With over 750,000 blog visitors, this "Freakonomics of sex" challenges conventional romance wisdom, showing how contraception and female economic independence revolutionized modern relationships.
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Picture a world where every swipe, every first date, every decision to marry or divorce follows invisible economic rules as predictable as supply and demand. Sounds cold? Perhaps. But viewing romance through an economic lens doesn't strip away its magic-it reveals why we make the choices we do, why hookup culture thrives on some campuses but not others, and why your grandmother's dating experience bears little resemblance to yours. The truth is, our most intimate decisions respond to incentives, costs, and market forces just as surely as our choice of morning coffee. When contraception became affordable, when women entered universities en masse, when online platforms let us filter potential partners by height and income-each shift fundamentally altered the economics of desire. This isn't about reducing love to spreadsheets; it's about understanding that behind every romantic choice lies a calculation we rarely acknowledge but always perform.
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