
Ever wondered what sex workers and Wall Street have in common? Allison Schrager's acclaimed "Financial Times Book of the Month" reveals how unconventional risk-takers navigate uncertainty. Tyler Cowen calls it "the most adventurous take on risk" - discover why intelligent risk-taking transforms both finances and life decisions.
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Life is full of risks - some we take willingly, others we avoid instinctively. But what if we've been thinking about risk all wrong? When economist Allison Schrager ventured into Nevada's Moonlite BunnyRanch, she wasn't seeking pleasure but profound economic insights. This legal brothel revealed something surprising: sex workers earning $600,000 annually willingly surrender half to the establishment for safety and legitimacy. Customers pay $1,400 per hour (compared to $350 for illegal services) for risk reduction. The most profitable service? Not what you'd expect - it's the "Girlfriend Experience," where middle-aged women with strong interpersonal skills offer risk-free intimacy without rejection or commitment. This counterintuitive reality illustrates a fundamental truth: risk isn't just about danger - it represents the full spectrum of possibilities in any decision. Financial economics gives us tools to understand risk scientifically, helping us make better choices by recognizing that any path leads to multiple possible outcomes we can influence. Rather than avoiding risk entirely, we can learn to take calculated risks that maximize our chances of success.
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