Deepfakes and the Infocalypse by Nina Schick Summary
Overview of Deepfakes and the Infocalypse
Nina Schick's groundbreaking exploration of AI-generated synthetic media reveals how deepfakes threaten businesses, politics, and truth itself. Named a LinkedIn Top Voice in AI, Schick warns: What happens when we can no longer trust our eyes? The Infocalypse isn't coming - it's already here.
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Key takeaways
The Deepfake Revolution: When Seeing Is No Longer Believing
Imagine watching Barack Obama calling Donald Trump "a total and complete dipshit" in a video that looks entirely authentic-Obama's voice, mannerisms, and facial expressions perfectly captured-except it never happened. This viral deepfake, created by Jordan Peele and Buzzfeed as a warning, represents our new reality: technology can now make anyone appear to say or do anything. We've entered the "Infocalypse"-a world where our information ecosystem faces an existential threat from technologies capable of distorting reality itself. The implications are staggering. When seeing is no longer believing, how do we determine truth? When any embarrassing video can be dismissed as fake, how do we hold the powerful accountable? This isn't some distant science fiction scenario-it's happening now, with profound consequences for our societies, democracies, and personal lives. What makes today's synthetic media revolution uniquely dangerous isn't just the technology itself, but its unprecedented accessibility, sophistication, and scalability. Anyone with basic technical skills can now create convincing fake content that spreads at the speed of social media, potentially reaching millions before any verification occurs.
The Birth of an Unreal World: How Deepfakes Emerged
Russia's Disinformation Playbook: Weaponizing Information
The Enemy Within: How Western Leaders Exploit the Crisis
Beyond the West: Global Consequences of Digital Deception
The Personal Threat: When Anyone Can Be Targeted
Fighting Back: Building Digital Resilience
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From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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