
Whole Foods co-founder John Mackey reveals how purpose-driven companies outperform traditional ones. Featured on Oprah's Super Soul Sunday, this bestseller shows how Google, Patagonia, and Costco balance profit with purpose - creating value for all stakeholders while transforming capitalism itself.
Feel the book through the author's voice
Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
Enjoy the book in a fun and engaging way
Picture a grocery store submerged under eight feet of floodwater-inventory destroyed, equipment ruined, no insurance. Most would call it over. But what happened next defied every cynical assumption about business: neighbors showed up with tools, suppliers extended credit despite zero guarantees, and employees worked without pay. Twenty-eight days later, Whole Foods Market reopened. This wasn't charity or obligation; it was love. People loved what the store represented enough to save it. That moment shattered the assumption that business relationships are purely transactional. It revealed something profound: when a company stands for something meaningful, stakeholders don't just participate-they become devoted advocates. This realization sparked a movement challenging everything we think we know about capitalism.
Break down key ideas from Conscious Capitalism into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Conscious Capitalism into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

Experience Conscious Capitalism through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.
Ask anything, pick the voice, and co-create insights that truly resonate with you.

From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco

Get the Conscious Capitalism summary as a free PDF or EPUB. Print it or read offline anytime.