Winning Now Winning Later by David M. Cote Summary
Overview of Winning Now Winning Later
Former Honeywell CEO David Cote reveals how to achieve immediate results while building long-term success. His "One Honeywell" initiative saved millions and transformed corporate culture. Can your business thrive in both timeframes? The answer might surprise you.
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Key takeaways
When Crisis Becomes Opportunity
A company teetering on the edge. Twenty billion in market value. Aggressive accounting masking deep operational rot. Employees so demoralized they maintained tribal identities from past mergers, refusing to cooperate. This was Honeywell in 2002-a cautionary tale waiting to happen. Yet sixteen years later, that same company was worth $120 billion, had beaten the S&P 500 by 2.5 times, and created 2,500 employee millionaires, 95% of whom weren't executives. What happened in between wasn't magic or luck. It was the systematic rejection of business's most seductive lie: that you must choose between winning today and building for tomorrow. Most leaders treat this as an either-or proposition-squeeze every penny now or invest for the future. But what if that's a false choice designed to excuse intellectual laziness? Walk into most boardrooms and you'll find executives armed with PowerPoint decks thick enough to stop bullets, filled with jargon that sounds impressive but means nothing. During one customer visit, leadership expected to discuss an exciting new product. Instead, they discovered the customer was finalizing a lawsuit against them-something the team knew nothing about. This wasn't an anomaly. It was symptomatic of a culture where leaders didn't truly understand their businesses, customers, or markets.
The Discipline of Strategic Thinking
Transforming Planning Into Performance
Confronting Legacy Issues and Building Excellence
Creating Cultural Unity and Operational Excellence
Investing in People and Long-Term Growth
The Final Test: Passing the Torch
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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