
Ryan Holiday's explosive expose reveals how media manipulators manufacture "news" that shapes our reality. Called "astonishing" by Financial Times, this cult classic predicted fake news years before it dominated headlines. Want to see how easily you're being deceived every day?
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Trust Me, I'm Lying reveals the dark machinery behind our news cycle. As a former media manipulator, Ryan Holiday traded in deception-manufacturing fake controversies, planting stories, and watching fiction become accepted fact. From orchestrating nationwide protests against Tucker Max's movie to creating outrage while marketing for American Apparel, he perfected what he calls "trading up the chain": planting stories on small blogs that eventually reach major outlets through a predictable pattern of recursion. The economics are simple: blogs need traffic to survive, truth is secondary, and anyone who understands this system can exploit it. Eventually, Holiday realized he was feeding a monster beyond his control-one that devours truth itself and has real-world consequences for innocent people caught in its jaws.
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