
Forget big changes. "Think Small" reveals the behavioral science secrets Nobel laureate Richard Thaler endorses for achieving massive goals through tiny actions. Developed by Nudge Unit veterans, these surprisingly simple strategies transform overwhelming ambitions into achievable victories - one small step at a time.
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Have you ever set a big goal for yourself, only to feel overwhelmed and give up before you even start? You're not alone. As behavioral scientists, we've spent years studying how people can achieve their goals more effectively. What we've discovered might surprise you: the key to reaching big goals is to think small. In this book, we'll show you how small changes in your approach can lead to big results. We'll explore seven simple steps that can help you set, plan for, and achieve your goals, whether they're personal or professional. These steps are based on cutting-edge behavioral science and have been tested in real-world situations. So, let's begin our journey to think small and achieve big.
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From Columbia University alumni built in San Francisco

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