
Discover how WordPress.com revolutionized work culture in Scott Berkun's insider account of a company with no pants, no offices, and no email. Matt Mullenweg's remote-work experiment became the blueprint for today's distributed workforce. Could your team thrive without meetings?
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Imagine a world-class company where nobody wears pants to work, offices don't exist, and employees scattered across continents build products used by millions. This isn't a pandemic-era adaptation-it's how WordPress.com operated back in 2010 when Scott Berkun, a successful management author, took the ultimate risk. After writing books telling others how to lead, he joined Automattic (WordPress.com's parent company) to test his theories in perhaps the most unconventional workplace on earth. For eighteen months, he led "Team Social" through major feature developments while documenting a work culture that defied every corporate tradition-no offices, no email, and team members who rarely met in person. What began as a personal experiment became a blueprint for the future of work, one that tech giants like Microsoft and Google would eventually study and partially adopt. The irreverent title "The Year Without Pants" captures both the liberating and sometimes disorienting nature of true workplace freedom-where results matter more than appearances, schedules, or geography.
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