The Worst Business Model in the World book cover

The Worst Business Model in the World by Danny Schuman Summary

The Worst Business Model in the World
Danny Schuman
3.5 (38 Reviews)
Entrepreneurship
Business
Self-growth
Overview
Key Takeaways
Author
FAQs

Overview of The Worst Business Model in the World

"The Worst Business Model in the World" reveals why passion-driven entrepreneurship actually works. Drawing from 100+ diverse entrepreneurs, Danny Schuman offers a counterintuitive roadmap that values fulfillment over profit. What if the "worst" business model is secretly the most sustainable?

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Key takeaways

1

When "Terrible" Becomes Brilliant

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What if the secret to professional fulfillment isn't found in venture capital pitches or corner offices, but in deliberately choosing what looks like failure on paper? Danny Schuman launched his marketing consultancy during the 2009 economic crisis with zero business training, no safety net, and what he cheerfully calls "the worst business model in the world." His approach-meeting people for lunch and hoping they'd hire him-sounds absurd. Yet this "terrible" model has sustained him for over a decade while bringing the kind of freedom most corporate employees only dream about. Featured in Fast Company and championed by Seth Godin, his book speaks to a growing tribe of professionals who've discovered something revolutionary: sometimes the worst plan makes the best life.

2

The UDOT Revolution: Us Doing Our Thing

3

The Courage to Value Yourself

4

Believing in Abundance

5

Building Your Lifeline Network

6

Taking Decisive Action

7

Reclaiming Joy and Purpose

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The Worst Business Model in the World isn't just a book — it's a masterclass in Entrepreneurship. To help you absorb its lessons in the way that works best for you, we offer five unique learning modes. Whether you're a deep thinker, a fast learner, or a story lover, there's a mode designed to fit your style.

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@Chloe, Solo founder, LA
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
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12
likes
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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star
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@Pitiful
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@SofiaP
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@Jaded_Falcon
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@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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201
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16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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37
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"Makes me feel smarter every time before going to work"

@Cashflowbubu
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