
Transform your creative business with Blair Enns' revolutionary manifesto that's earned a 4.44/5 from over 2,400 readers. Why do top advisors like Michael Kitces swear by these twelve proclamations? Because they eliminate pitching forever - and dramatically increase your value, respect, and profits.
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When did you last give away your most valuable expertise for free? For creative professionals, this happens daily in the pitch process. While clients demand it and consultants profit from it, a revolution is brewing. Blair Enns' manifesto has become a cult classic among design professionals seeking to reclaim their expertise and dignity. Thousands of creative firms have transformed from order-takers into respected advisors who dictate terms rather than comply with them. This approach extends beyond creative fields into consulting, law, and accounting - anywhere expertise is undervalued through traditional selling processes. The fundamental challenge is breaking free from the cycle of devaluing our most precious asset: our thinking. This revolution isn't just about business practices; it's about reclaiming professional dignity and creating the conditions for our best work to flourish.
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