
In "The Story Factor," Annette Simmons reveals why stories outperform facts when influencing others. Named among "The 100 Best Business Books of All Time," it teaches what master communicators know - your story's power can transform boardroom dynamics and inspire action where data alone fails.
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In Jonesborough, Tennessee, an African American storyteller moved a racist farmer to tears through shared song and story-a moment that launched Annette Simmons on an eight-year journey to understand narrative's transformative power. In our data-saturated world, we've forgotten a fundamental truth: influence doesn't flow from information-it flows from stories. While facts bounce off resistant minds, stories slip past our psychological defenses and reshape how we see the world. This explains why some leaders instantly command attention despite modest credentials, while others with impressive qualifications struggle to be heard. Stories aren't just communication tools-they're the operating system of human influence, the emotional glue connecting us to one another. When listeners make your story their own, they reach your conclusions independently, creating genuine influence that requires minimal follow-up.
Break down key ideas from The Story Factor into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill The Story Factor into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

Experience The Story Factor through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.
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