
Discover why neuroscience's secrets make stories irresistible in Will Storr's acclaimed guide. Endorsed by the Sunday Times as "clear, compelling, and tightly shaped," it reveals the psychological triggers behind Breaking Bad and Lolita that manipulate our emotions and moral compass.
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Have you ever been so absorbed in a story that you lost all sense of time? Your brain wasn't just entertained-it was responding to an evolutionary imperative as ancient as humanity itself. Our brains don't process reality directly; they create a "controlled hallucination" that transforms chaos into meaningful narratives with ourselves as the protagonists. This storytelling mechanism helps us make sense of an overwhelming world, filtering constant sensory information into coherent experiences we can understand. Language itself likely evolved primarily for social storytelling, allowing our ancestors to share moral tales that maintained tribal cohesion. As we gathered around fires, we weren't just keeping warm-we were transmitting crucial survival information and cultural values. Even infants demonstrate an innate ability to recognize basic story structures, suggesting narrative comprehension is hardwired into our neural circuitry from birth. Our brains are fundamentally change-detection machines-86 billion neurons constantly scanning for alterations that might require our attention. This explains why compelling story openings often feature disruption: "Mother died today" (Camus) or Kafka's man becoming an insect. Change forces characters to act, and that's when story truly begins.
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