
Master negotiator William Ury reveals how saying "no" can strengthen relationships, not destroy them. Harvard's negotiation expert teaches his transformative "Positive No" technique - the same approach that's reshaped corporate training programs worldwide. What could you achieve by refusing the right way?
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Your boss asks you to take on yet another project when you're already drowning. Your friend requests a favor that would derail your weekend plans. Your child demands something you know isn't right. In these moments, a knot forms in your stomach. Say Yes and betray yourself. Say No and damage the relationship. It's a trap we fall into daily, believing we must choose between protecting ourselves and preserving connections. But what if this entire dilemma rests on a false premise? What if the most powerful No actually strengthens relationships rather than destroying them? The secret lies in a counterintuitive truth: an effective No isn't rooted in what you're against-it flows from what you're for. This simple insight transforms everything. When you say No to protect something you deeply value, you're not rejecting the other person. You're honoring yourself and, paradoxically, respecting them enough to be honest. This is the essence of the Positive No-a three-part structure that affirms your values, establishes boundaries, and opens new possibilities. It's a marriage of language's two most fundamental words, bringing together Yes for community and connection with No for individuality and protection.
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