
Seth Godin shatters the Icarus myth, arguing we've been flying too low, not too high. Endorsed by TED leaders, this 2012 manifesto challenges you to embrace creative risk in our connection economy. What masterpiece could you create if fear wasn't holding you back?
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We all know what happened to Icarus-he flew too close to the sun, his wax wings melted, and he plummeted to his death. Every cautionary tale, every warning against ambition, every "be realistic" speech references this ancient story. But here's what almost everyone forgets: Daedalus gave his son two warnings, not one. Don't fly too high, yes-but also don't fly too low, where the sea's dampness would destroy his wings just as surely. We've spent generations obsessing over the dangers of soaring while completely ignoring the equal peril of staying too close to the waves. This forgotten half of the myth reveals something profound about our current moment: playing it safe has become the riskiest choice of all.
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