The Elements of Rhetoric -- How to Write and Speak Clearly and Persuasively book cover

The Elements of Rhetoric -- How to Write and Speak Clearly and Persuasively by Ryan N.S. Topping Summary

The Elements of Rhetoric -- How to Write and Speak Clearly and Persuasively
Ryan N.S. Topping
Communication Skill
Personal Development
Education
Overview
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Overview of The Elements of Rhetoric -- How to Write and Speak Clearly and Persuasively

Master the lost art of persuasion with this concise guide to rhetoric's 26 essential rules. Sought after for 35 years by top lawyers, academics, and professionals, Topping's Oxford-educated wisdom delivers what one business trial lawyer calls "a must-have daily companion" for anyone who speaks or writes.

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Key takeaways

1

The Lost Art That Shapes Our World

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Imagine Winston Churchill addressing Britain during the darkest days of World War II. His words didn't merely inform - they transformed despair into determination, fear into courage. This power to persuade isn't magic but methodology, a teachable skill that Ryan Topping resurrects in "The Elements of Rhetoric." In an age where communication increasingly happens through screens rather than faces, the ability to speak and write persuasively has never been more crucial. This isn't just about professional success - it's about arming the virtuous against manipulation. When we abandon rhetoric to marketers and politicians, we surrender one of democracy's essential tools. The ancient Greeks understood this, making rhetoric a cornerstone of citizenship. Today, as we navigate complex global challenges from climate change to technological disruption, clear persuasive communication remains our bridge between knowledge and action, between understanding a problem and solving it.

2

The Foundation: Clear Thinking, Clear Speaking

3

The Art of Persuasion: Emotion and Character

4

Embodying the Message: Voice and Presence

5

Strategic Communication: Purpose and Structure

6

The Garden of Rhetorical Devices

7

Truth Married to Beauty: The Path Forward

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The Elements of Rhetoric -- How to Write and Speak Clearly and Persuasively isn't just a book — it's a masterclass in Communication Skill. To help you absorb its lessons in the way that works best for you, we offer five unique learning modes. Whether you're a deep thinker, a fast learner, or a story lover, there's a mode designed to fit your style.

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