
Sugar isn't just unhealthy - it's potentially deadly. Gary Taubes' groundbreaking expose reveals how this addictive substance fuels our obesity epidemic. "Required reading for every American," says Katie Couric, while chef Dan Barber warns: "The stuff kills." Discover why sugar is the new tobacco.
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What if the most dangerous substance in your kitchen isn't hidden in a locked cabinet, but sits openly on your counter in a ceramic bowl? We've spent decades demonizing fat, counting calories, and designing elaborate exercise regimens, all while missing the true culprit behind our modern health catastrophe. Sugar-that innocent-looking white crystal we sprinkle on cereal and stir into coffee-may be the most consequential dietary mistake of the industrial age. Unlike alcohol or tobacco, which society learned to regulate and stigmatize, sugar sailed through the twentieth century cloaked in innocence, transformed from rare luxury into the foundation of our food supply. By the time we realized something was wrong, it had already rewired our taste buds, our food industry, and quite possibly our DNA. Sugar doesn't just taste good-it fundamentally alters brain chemistry in ways that mirror hard drugs. When newborns receive sugar water, their faces relax into expressions of pure bliss, their tiny tongues eagerly licking for more. This isn't learned behavior; it's hardwired into human neurology. Sugar floods the brain's reward center with dopamine, the same neurotransmitter released by cocaine, heroin, and nicotine. Laboratory rats, when given a choice between cocaine and sweetened water, consistently choose the sugar-and addicted rats will abandon cocaine within two days when offered sweet alternatives.
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