
Neuroscientist and former addict Marc Lewis shatters addiction myths in this controversial 4.05-rated bestseller. By reframing addiction as accelerated learning rather than disease, Lewis offers liberation to thousands who've felt burdened by traditional diagnoses. What if recovery isn't about fixing brokenness, but redirecting desire?
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What if everything you thought you knew about addiction was wrong? Neuroscientist Marc Lewis challenges our fundamental understanding with a provocative thesis: addiction isn't a disease-it's a developmental process. This perspective turns decades of addiction theory on its head. While the disease model portrays addiction as a chronic brain condition that strikes randomly and permanently alters brain structure, Lewis presents compelling evidence that addiction is actually a very bad habit arising from neural plasticity. The same brain mechanisms that help us learn languages or musical instruments can trap us in cycles of compulsive behavior-but they can also free us. This isn't just academic debate. The disease model has shaped everything from public policy to insurance coverage, becoming so entrenched that 76% of Americans view addiction as a disease. Yet this framework creates significant problems while benefiting various stakeholders in the addiction treatment industry. Treatment centers profit by promising help without guarantees, while families embrace the model to make sense of loved ones' seemingly inexplicable behaviors.
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