
Discover why your brain sabotages your investments in "The Behavioral Investor." NY Times bestselling author Daniel Crosby reveals the psychology behind financial decisions that even Wall Street veterans miss. "Eminently readable" - Brenda Jubin. Can you afford your own cognitive biases?
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A rat's tail in Vietnam was once worth a bounty. Colonial French officials, plagued by a rat problem, offered payment for each tail delivered. Clever residents didn't hunt rats-they bred them, chopped off the tails, and released the tailless rodents to breed more. The measure became the target, and the system collapsed. This same pattern plays out every day in financial markets, where our very attempts to measure and track wealth create their own distortions. We're all breeding rats in our portfolios, and most of us don't even realize it. Think about what money actually is: pieces of paper or digital numbers that have value only because we collectively agree they do. No alien observing Earth would understand why humans exchange lifetimes of labor for rectangles of cotton fiber. Yet this shared fiction-this mass delusion we all participate in-has built civilizations. While bees cooperate through genetic programming and monkeys max out at about 100 relationships, humans can coordinate millions of strangers through stories we tell ourselves about value, nations, and corporations. Here's the problem: those same storytelling brains that built financial markets are spectacularly bad at navigating them.
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