
Trapped in procrastination? "The Art of Taking Action" blends Japanese psychology with practical wisdom, helping 10,000+ students embrace discomfort and find purpose. Featured in "Heroic Wisdom Daily," Krech's Eastern approach asks: Why wait for motivation when action itself creates it?
Feel the book through the author's voice
Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
Enjoy the book in a fun and engaging way
There's a peculiar modern suffering we rarely name: the agony of knowing exactly what we should do while doing precisely nothing about it. You know you should call your aging parent more often. You know that side project could change your career. You know the conversation needs to happen. Yet weeks turn to months, and the gap between knowing and doing widens into a chasm of quiet self-betrayal. Gregg Krech's "The Art of Taking Action" doesn't offer another motivational pep talk or productivity hack. Instead, it presents something far more radical: Japanese psychological traditions that have guided people through this paralysis for over a century. Drawing from Morita Therapy, Kaizen, and Naikan reflection, Krech reveals a counterintuitive truth-your feelings about a task matter far less than your response to what needs doing. This isn't about forcing yourself through gritted teeth. It's about discovering that action itself creates the clarity and motivation we mistakenly believe must come first.
Break down key ideas from The Art of Taking Action into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill The Art of Taking Action into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

Experience The Art of Taking Action through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.
Ask anything, pick the voice, and co-create insights that truly resonate with you.

From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco

Get the The Art of Taking Action summary as a free PDF or EPUB. Print it or read offline anytime.