
Unlock the secrets behind captivating TED presentations with Akash Karia's analysis of 200+ talks. Why do some speakers mesmerize millions while others fade? Discover 23 storytelling techniques that industry professionals call more effective than formal public speaking training.
Feel the book through the author's voice
Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
Enjoy the book in a fun and engaging way
What makes a talk go viral? It's not production value or celebrity status-it's something far more primal. The most-watched TED Talks share a secret ingredient that dates back to our ancestors huddled around fires: storytelling. Brene Brown's talk on vulnerability has been viewed over 60 million times. Sir Ken Robinson's talk on education? Over 70 million. These speakers aren't just sharing ideas-they're hijacking our neural wiring. When we hear facts and figures, only our language centers light up. But when someone tells us a story, our entire brain activates-sensory cortex, motor regions, emotional centers. We don't just hear the story; we live it. Neuroscientist Uri Hasson discovered something remarkable: during powerful storytelling, the speaker's brain and listener's brain actually synchronize, creating what he calls "neural coupling." This isn't just engagement-it's a biological merging of minds.
Break down key ideas from TED Talks Storytelling into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill TED Talks Storytelling into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

Experience TED Talks Storytelling through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.
Ask anything, pick the voice, and co-create insights that truly resonate with you.

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From Columbia University alumni built in San Francisco

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