
In "Stick with It," UCLA professor Sean D. Young reveals the SCIENCE framework that turns fleeting intentions into lasting habits. This #1 Wall Street Journal bestseller breaks down behavior change into seven psychological forces - making personal transformation surprisingly achievable. What's your impossible goal?
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Picture a woman standing in her bathroom, staring at a bottle of pills that could save her life. She knows she should take them. Her doctor has explained the consequences. Yet somehow, she won't. Now multiply this scenario by millions-because medication non-adherence alone costs the U.S. healthcare system $290 billion annually. Here's the uncomfortable truth: intelligence, willpower, and even desperation aren't enough to change behavior. After studying over 25,000 people across fifteen years at institutions like NASA and Stanford, researchers discovered something revolutionary. The problem isn't you-it's that we've been approaching change completely wrong. We've been told to dig deep, find our passion, transform our personality. But what if lasting change has nothing to do with who you are and everything to do with understanding seven psychological forces that drive human behavior? Janja Lalich held advanced degrees and worked as a successful publisher. She was intelligent, educated, and rational. So why did she spend twelve years in a paramilitary-style cult-and even defend the Jonestown massacre when it happened? Her story reveals something unsettling: intelligence provides zero immunity against the forces that shape behavior.
Break down key ideas from Stick with It into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
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