
Discover why social pain hurts like physical pain in Lieberman's groundbreaking neuroscience exploration. Challenging traditional education and business models, "Social" reveals our brains are fundamentally wired for connection - a revelation transforming how leading organizations approach human potential and wellbeing.
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What if I told you that heartbreak registers in your brain the same way a fractured rib does? When Gloria lost Irv after fifty years of marriage, her family thought she'd developed dementia. She hadn't. Her brain was simply processing social loss as physical injury-because that's exactly what it is. We've spent centuries building societies around the myth of rational self-interest, assuming humans are fundamentally selfish creatures who occasionally cooperate when it benefits us. But neuroscience reveals something far more profound: our brains didn't evolve for solitary survival. They evolved for connection. Social bonds aren't a pleasant addition to human life-they're the foundation. Understanding this rewires everything we thought we knew about motivation, happiness, and what it means to be human.
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