Say It Well book cover

Say It Well by Terry Szuplat Summary

Say It Well
Terry Szuplat
4.19 (305 Reviews)
Communication skill
Leadership
Self-growth
Overview
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Author
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Overview of Say It Well

In "Say It Well," Obama's speechwriter Terry Szuplat reveals the secrets behind powerful communication. This national bestseller and Porchlight Award winner challenges conventional wisdom - like never ending with "thank you" - while teaching you to speak with the confidence that captivates any audience.

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Key takeaways

1

Words That Move Mountains: The Art of Persuasive Speaking

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Have you ever felt your heart race and hands shake before speaking to a group? As a speechwriter for President Obama for eight years, I crafted powerful addresses for one of history's greatest orators while harboring my own terror of public speaking. The irony wasn't lost on me when I froze during a simple karaoke night with colleagues in Japan. Despite writing words that moved millions, I couldn't deliver a simple dinner toast without disaster. This disconnect between writing powerful speeches and being unable to deliver them myself led me on a journey to understand what makes communication truly effective. Drawing from witnessing Obama connect with audiences across forty countries, I discovered practical tools for anyone who needs to speak, pitch, or present in our diverse, technology-transformed world.

2

Finding Your Authentic Voice in a Shared Experience

3

The 50-25-25 Rule: Mastering Preparation

4

Creating Powerful Openings That Connect

5

The Power of Unity in a Divided World

6

Emotion Trumps Data: The Heart of Persuasion

7

The Hope Imperative: Ending with Possibility

Explore Your Way of Learning
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Top 11 Insights from Say It Well in a Nutshell

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@Chloe, Solo founder, LA
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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
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254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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"Makes me feel smarter every time before going to work"

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@Moemenn
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
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likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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483

"Makes me feel smarter every time before going to work"

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