Sales Management by Brian Tracy Summary
Overview of Sales Management
Brian Tracy's "Sales Management" transforms average teams into sales powerhouses. This 2019 bestseller reveals six proven strategies that have revolutionized global sales forces. What's the one characteristic Tracy found in every high-performing team that most managers completely overlook?
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Key takeaways
When Everything Depends on Getting It Right
A technology giant was burning through millions of dollars daily. The board was panicking. Consultants descended on the company like surgeons in an emergency room. After weeks of analysis, they delivered their diagnosis: the problem wasn't the product, the market, or the competition. It was the sales force. More specifically, it was how that sales force was managed. The prescription was deceptively simple-require salespeople to spend three-quarters of their time with customers, and require managers to spend three-quarters of their time coaching those salespeople in the field. Within twelve months, the hemorrhaging stopped. Profits returned. The company survived. This wasn't luck or timing. It was the recognition of a fundamental truth: the quality of sales management determines whether companies thrive or collapse. What does a sales manager actually do? Most people get this wrong. They think it's about hitting numbers, running meetings, and sending motivational emails. But here's the reality: a sales manager's job is to generate revenue by working through other people. That's it. Everything else is noise. Think of your sales department as a factory. Raw materials go in-trained salespeople, marketing dollars, product knowledge, customer data. Processes happen-calls, meetings, presentations, negotiations. Results come out-closed deals and revenue. Your job is to optimize this factory, and that starts with one critical decision: who you hire. Ninety-five percent of your success comes down to the quality of people you bring onto your team. You can have brilliant strategies, cutting-edge products, and generous commission structures, but if you hire the wrong people, none of it matters. Conversely, hire the right people and suddenly everything becomes easier.
Building Championship Teams Through Strategic Selection
The Critical First Ninety Days That Shape Everything
The Science of Performance Management and Clear Standards
Understanding the Psychology That Drives Sales Success
Leading With Flexibility and Genuine Influence
The Power of Recognition and Lasting Commitment
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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