
In "Sales EQ," Jeb Blount reveals why emotional intelligence trumps product knowledge in modern sales. Endorsed by Jeffrey Gitomer as "stunning," this game-changer helps you connect authentically when technology dominates. What separates ultra-high performers? The answer isn't what you think.
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What separates top-performing salespeople from everyone else? It's not product knowledge, charisma, or even work ethic. After two years competing for a major contract against rivals with corporate jets and unlimited entertainment budgets, one salesperson finally got the call. When he asked why they chose his company, the answer was startlingly simple: "We just felt like you guys were a lot like us." Despite exhaustive proposals and technical presentations, the decision came down to comfort and connection. This reveals a truth most sales training ignores-people buy on emotion and justify with logic. Even banking executives making half-million-dollar decisions have been swayed by something as simple as a birthday card. This isn't weakness; it's human nature. When a liquor store played German music on Tuesdays and French on Wednesdays, corresponding wine sales increased-yet customers gave logical reasons for their choices, completely unaware of the influence. In today's marketplace where products are increasingly similar, the ability to manage your emotions while shaping others' becomes your only real competitive advantage.
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