Pre-Suasion by Robert B. Cialdini Summary
Overview of Pre-Suasion
Discover the hidden triggers that influence decisions before they're made. "Presuasion" reveals why timing is everything in persuasion - a book Warren Buffett's right-hand man Charlie Munger champions and FBI negotiators secretly apply. What happens moments before your pitch matters more than the pitch itself.
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Key takeaways
The Invisible Moment That Shapes Everything
Have you ever wondered why a simple price tag can transform your perception of value? An Arizona jewelry store owner made a costly mistake-or so she thought. Instead of slashing turquoise prices in half, she accidentally doubled them. The unsellable pieces flew off the shelves. Nothing about the jewelry changed except the number on the tag, yet suddenly customers saw quality where they'd seen none before. This wasn't an isolated fluke. Wine tasters consistently rate identical wines more favorably when told they're expensive. Luxury brands thrive not despite their high prices, but because of them. What's happening here isn't about the product at all-it's about the moment before you even consider the product. That fleeting instant when your mind is primed, your defenses are down, and your decision is already half-made. This is the realm of pre-suasion: the art of winning people over before they realize the game has begun. Pre-suasion operates in that critical heartbeat before a message arrives. The most skilled persuaders don't waste energy perfecting their pitch-they engineer the mental state that receives it. Think of it like preparing soil before planting seeds. The ground determines everything.
The Shortcuts That Rule Our Minds
The Debt We Never Asked For and the Trap of Our Own Words
Engineering Compliance Through Tiny Steps
When Everyone Else Becomes Your Compass
The Power of Friendly Faces and the Symbols We Obey
Reclaiming Your Mind in a World of Manufactured Consent
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"Feels effortless compared to reading. I’ve finished 6 books this month already."
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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