
Plain Talk reveals how Ken Iverson transformed Nucor from bankruptcy to America's third-largest steelmaker using radical transparency and "painsharing" instead of layoffs. Peter Kaufman calls it essential reading on company culture, where Iverson's secret formula was "70% culture, 30% technology."
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In an era when American manufacturing was crumbling, Nucor defied all odds. While steel giants collapsed, this company rose from near bankruptcy to become America's third-largest steel producer - all while maintaining a no-layoff policy and creating the best-paid steelworkers in America. What made this possible wasn't cutting-edge technology alone, but a revolutionary approach to treating employees as genuine partners. When Harvard Business School initially advised against Ken Iverson's leadership philosophy, they couldn't have been more wrong. His approach would later influence companies from Toyota to Google, proving that respect and results aren't competing values - they're complementary forces that, when united, create unstoppable momentum. Imagine a workplace where frontline employees earn $60,000 annually (in 1996 dollars), where managers answer their own phones, and where the CEO takes a 75% pay cut during hard times. This isn't fantasy - it's the Nucor reality that transformed an industry and challenged everything we think we know about effective management.
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