
Nobel laureate Robert Shiller reveals how viral stories - not just data - drive economic booms and crashes. Using innovative digital analysis, he shows why understanding narratives could help predict the next financial crisis. Even central bankers are taking notes.
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Why did Bitcoin skyrocket despite having no intrinsic value? What drove Americans to buy overpriced homes before the 2008 crash? Nobel Prize-winning economist Robert J. Shiller reveals a powerful truth: viral stories drive economic behavior far more than rational analysis. Traditional economics focuses on mathematical models and rational actors, but Shiller demonstrates that contagious narratives-spreading like epidemics through populations-trigger booms, busts, and everything in between. These stories don't just reflect economic reality; they create it. When we understand the narratives driving markets, we gain insight into seemingly irrational economic behavior that mathematical models simply can't explain.
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