
Revolutionize your teaching with "Learning That Sticks," the brain-based model transforming K-12 education. What if curiosity, not content, was the key to memory? Educators praise this 2020 guide as "the ultimate lesson plan" for defeating cognitive overload and creating unforgettable learning experiences.
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Turn knowledge into engaging, example-rich insights
Capture key ideas in a flash for fast learning
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Why can you still recite song lyrics from your childhood but forget what you read in a textbook last week? Our brains are paradoxical organs - capable of storing vast amounts of information while simultaneously designed to forget most of what we encounter. This selective memory isn't a flaw but a crucial feature preventing cognitive overload. Bryan Goodwin's revolutionary framework transforms how we understand learning by focusing not on teaching techniques but on what happens in students' minds when real learning occurs. In today's information-saturated world, where students receive the equivalent of 174 newspapers worth of information daily, understanding how our brains decide what information to keep has never been more crucial. The journey from fleeting attention to lasting knowledge follows six distinct phases - each requiring different strategies to align with how our brains naturally process information.
Break down key ideas from Learning That Sticks into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Learning That Sticks into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

Experience Learning That Sticks through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.
Ask anything, pick the voice, and co-create insights that truly resonate with you.

From Columbia University alumni built in San Francisco
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
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"It is great for me to learn something from the book without reading it."
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"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco

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