
In "Indistractable," Stanford lecturer Nir Eyal reveals the counterintuitive four-step model to reclaim your attention in a distracted world. Named an Amazon Top 20 Business Book, it's the productivity bible that "Atomic Habits" author James Clear calls "essential reading" for anyone valuing focus.
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Have you ever caught yourself mindlessly scrolling through social media when you meant to work on something important? Or perhaps you've looked up from your phone to realize an hour vanished without a trace? You're not alone-and it's not an accident. Our attention has become the most valuable commodity in the modern economy, with entire industries engineered to capture and monetize every spare moment of focus. The average person checks their phone 96 times per day, once every ten minutes. But here's what's remarkable: the very people who designed these attention-capturing systems are now seeking ways to escape them. This paradox reveals something profound about our moment in history. We're living through an attention crisis that's fundamentally reshaping how we work, relate to others, and experience our own lives. Understanding why we're so distractible-and what we can do about it-isn't just about productivity anymore. It's about reclaiming agency in a world designed to fragment our focus. The stakes are higher than we think: our ability to do meaningful work, maintain deep relationships, and live according to our values all depend on mastering this challenge.
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From Columbia University alumni built in San Francisco
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From Columbia University alumni built in San Francisco

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