
Forget traditional leadership: Kevin Kruse's 4-star phenomenon reveals why rules kill innovation. With Travis Bradberry's endorsement and praise from Royal Marines to business managers, this contrarian guide asks: What if closing your door and revealing salaries actually transforms your team?
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A billionaire sits across from you and asks: "Do you need to be liked?" Your career could pivot on this single answer. When Daniel Houghton said "no" to Brad Kelley, he walked away as CEO of Lonely Planet. That uncomfortable truth-that great leadership often means making unpopular choices-sits at the heart of what makes this framework so unsettling yet effective. We've been fed a steady diet of leadership myths: keep your door open, treat everyone equally, stay connected at all times. But what if nearly everything we've been taught about leadership is backwards? What if the very practices we think make us better leaders are actually sabotaging our teams? This isn't theory spun from an ivory tower. It's drawn from over 200 interviews with leadership experts and battle-tested in companies from Microsoft to Marriott, where it's become required reading.
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