
Demystify financial statements without an accounting degree. With over 2,000 glowing ratings, this entrepreneur's guide reveals why profitable businesses still fail. Learn the cash flow secrets that Harvard Business Review contributors Berman and Knight use to transform business owners into financial strategists.
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Most entrepreneurs start with a spark-a product that solves a real problem, a service the market desperately needs, a vision that keeps them up at night. But here's the uncomfortable truth: passion doesn't pay the bills, and brilliant ideas don't guarantee survival. Chip Conley, founder of Joie de Vivre Hotels, calls this "flying by the seat of your pants," and it works beautifully-until it doesn't. Financial intelligence isn't about becoming an accountant or memorizing formulas. It's about learning the language your business speaks when it's trying to tell you something important. Without it, you're essentially driving with your eyes closed, hoping the road ahead stays straight.
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