
Drowning in distractions? Thibaut Meurisse's "Dopamine Detox" offers a revolutionary reset for our overstimulated brains. This practical guide introduces two powerful detox models that have helped thousands reclaim focus in our notification-saturated world. What could you accomplish after just 24 hours of digital silence?
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Ever caught yourself in an endless scroll when you should be tackling that important project? You're not alone. What's happening in your brain during these moments reveals why focus has become our scarcest resource in the digital age. The culprit? Dopamine-a neurotransmitter that evolved to help us survive but is now being weaponized against us. Contrary to popular belief, dopamine isn't the "pleasure chemical"-it's the anticipation molecule that drives us toward potential rewards. When our ancestors spotted a fruit tree, dopamine surged, motivating them to walk toward it. The anticipation, not the satisfaction, triggered the release. This explains why buying a new gadget feels more exciting than using it a week later, and why checking notifications often feels better than actually reading them. In our natural environment, this system worked perfectly. Dopamine motivated necessary survival behaviors that required effort. But our modern world has short-circuited this balance. Today's digital landscape offers endless dopamine triggers requiring minimal effort. Each notification, like, or auto-playing video delivers a tiny hit, creating a cycle that's increasingly difficult to escape. The problem isn't dopamine itself-it's that we've created an environment where our dopamine system is constantly overstimulated, leading to tolerance. Meanwhile, activities requiring sustained attention and delayed gratification-like deep work or learning new skills-seem less appealing by comparison.
Break down key ideas from Dopamine Detox into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Dopamine Detox into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

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From Columbia University alumni built in San Francisco
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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
From Columbia University alumni built in San Francisco

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