Disruptive Branding by Jacob Benbunan & Gabor Schreier & Benjamin Knapp Summary
Overview of Disruptive Branding
In "Disruptive Branding," Saffron consultants reveal how Nintendo and Airbnb mastered modern brand strategy. What's their secret? Authenticity that drives organizational change. Ever wonder why some brands thrive amid chaos while others collapse? This playbook shows how to become the disruptor, not the disrupted.
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Key takeaways
Branding in an Era of Disruption
In today's hypercompetitive landscape, brands face a stark reality: disrupt or be disrupted. While disruption is often associated with tech startups, it's actually a mindset all brands must embrace. The most successful companies don't just respond to disruption-they embody it through creativity and innovation. Drawing from experiences with clients like YouTube, A1 Telekom, and the V&A Museum, it's clear that disruption isn't something to fear but rather an attitude to cultivate. In our interconnected world with increasingly empowered consumers, brands must continually challenge themselves to deliver exceptional experiences. This isn't a one-time effort but an ongoing commitment to relevance. What makes a brand truly disruptive isn't just clever marketing or a revolutionary product-it's the ability to consistently challenge conventions while remaining authentic to its core purpose.
Navigating Convergence in a Connected World
Finding Your Brand's North Star
Making Strategy Visible Through Design
Engaging Your People as Brand Ambassadors
Delivering Authentic Brand Experiences
Reinvention as a Core Brand Value
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From Columbia University alumni built in San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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