
Nobel laureate Elias Canetti's "Crowds and Power" explores humanity's primal fear of touch and how it shapes mass behavior. Initially baffling critics, this 1960 masterpiece now influences fields from sociology to military strategy - revealing why crowds can transform from unified purpose to destructive force.
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A rock concert surges around you. Bodies press from every side. Suddenly, that person against your shoulder doesn't feel like a stranger anymore-they feel like you. Your separateness dissolves into something larger, electric, alive. This sensation, simultaneously liberating and terrifying, reveals humanity's most primal social force: the crowd. Nothing shapes our world more profoundly than this ancient dynamic, yet we rarely examine it. From religious gatherings to political revolutions, from sports stadiums to digital mobs, crowds transform individuals into something entirely different. They create moments of ecstatic unity and horrifying violence, often within the same breath. Understanding crowds means understanding the hidden architecture of human civilization itself-the invisible forces that turn isolated individuals into movements capable of toppling empires or building cathedrals.
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