
Decode human behavior with science in "Captivate" - the groundbreaking guide turning awkward interactions into powerful connections. Featured on influential podcasts and praised by entrepreneurs worldwide, Van Edwards' research lab reveals the hidden triggers that make people instantly like you.
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Ever wonder why certain people light up every room they enter while others seem invisible? The difference isn't charisma or luck-it's understanding the hidden mechanics of human connection. Consider this: research shows that boosting your people skills can increase your income by $29,000 annually and make you 42% happier. These aren't vague promises about "being yourself" or "thinking positive." This is about behavior hacking-systematically understanding what makes humans tick and using that knowledge to build genuine connections. The science reveals something surprising: 63% of people cite "fake people" as their biggest social frustration, and emotions spread contagiously in just 500 milliseconds. When you force yourself into uncomfortable social situations, your discomfort infects everyone around you. The solution isn't trying harder-it's working smarter by playing to your natural strengths.
Break down key ideas from Captivate into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Captivate into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

Experience Captivate through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.
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