
From iPod creator Tony Fadell comes the ultimate innovation playbook that's captivated CEOs worldwide. Discover why this NYT bestseller inspired professionals to quit jobs for meaningful work. What counterintuitive leadership principle made Fadell's products legendary? The answer might transform your career.
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Ever wondered why sliding your finger across an iPod's click wheel feels so satisfying? Tony Fadell knows. As the mastermind behind the iPod and Nest thermostat, Fadell has shaped how billions of people interact with technology. His book "Build" isn't another sterile business manual-it's a backstage pass to the messy, exhilarating reality of creating products that change the world. From his legendary "iPod in your pocket" pitch that revitalized Apple to revolutionizing home technology with Nest (later acquired by Google for $3.2 billion), Fadell reveals the uncomfortable truths about innovation that most business books gloss over. What makes Fadell's insights so valuable is their origin in real-world experience rather than theory. Having shipped over 100 million iPods and worked directly with Steve Jobs, he understands that breakthrough products aren't born from market research reports-they emerge from seeing problems hiding in plain sight and having the courage to solve them differently. Great innovations often arise not from new technology but from vision-seeing possibilities others miss. The first iPod didn't use Apple-developed technology, but what made it revolutionary was freeing digital music from computer speakers and making it truly portable. When we examine iconic products-from the iPhone to the Nest thermostat-we find they all share something: they make the intangible tangible, transforming abstract needs into concrete experiences that feel inevitable once we use them.
Break down key ideas from Build into bite-sized takeaways to understand how innovative teams create, collaborate, and grow.
Distill Build into rapid-fire memory cues that highlight Pixar’s principles of candor, teamwork, and creative resilience.

Experience Build through vivid storytelling that turns Pixar’s innovation lessons into moments you’ll remember and apply.
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From Columbia University alumni built in San Francisco
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From Columbia University alumni built in San Francisco

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