
Andrew Lo's "Adaptive Markets" revolutionizes finance by merging evolution with economics. Endorsed by the CFA Institute, it challenges efficient market theory with insights from neuroscience and psychology. What if markets evolve like organisms? Discover why top regulators are rethinking financial survival.
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October 2008. Lehman Brothers collapses. Markets plunge. Across the world, investors experience something primal-a fear that makes hearts race, palms sweat, minds freeze. This wasn't rational calculation failing; this was biology. The same fear response that saved our ancestors from saber-toothed tigers was now sabotaging retirement accounts and triggering a global financial meltdown. Here's the uncomfortable truth: we're making twenty-first-century financial decisions with Stone Age brains, and this mismatch explains almost everything puzzling about markets-from why smart people panic-sell at the bottom to why certain investors consistently beat supposedly "efficient" markets. Traditional economics assumed we're rational calculators. Neuroscience reveals we're collections of evolutionary adaptations, some brilliant, some catastrophically mismatched to modern finance. Understanding this gap changes everything about how we see investing, risk, and market behavior.
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